Tofurky shareholders won “upward of $50 million” too HOOD RIVER, Oregon––Vegan judokas may particularly appreciate a recent combination of swift moves by the Toyko-based dairy company Morinaga Milk Group, now owner of The Tofurky Company. On April 12, 2023, Morinaga won the key points in a landmark federal case over vegan and vegetarian product labeling […]
Bob Brown & Lisa Shapiro used marketing to help farmed animals
Took starkly opposite market-based approaches Robert A. Brown, 82, and Lisa Shapiro, 51, who shared their concern for farm animal welfare but took starkly opposite market-based approaches to expressing it, died recently in Tucson, Arizona, and Boulder, Colorado. Brown can be credited with initiating the “happy meat” approach, seeking to reform agribusiness by developing competition from […]