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Bob Brown & Lisa Shapiro used marketing to help farmed animals

June 26, 2015 By Merritt Clifton

Took starkly opposite market-based approaches Robert A. Brown, 82, and Lisa Shapiro, 51, who shared their concern for farm animal welfare but took starkly opposite market-based approaches to expressing it, died recently in Tucson, Arizona, and Boulder, Colorado. Brown can be credited with initiating the “happy meat” approach, seeking to reform agribusiness by developing competition from […]

Filed Under: Activism, Advocacy, Animal organizations, Animal rights & welfare, Beliefs, Cattle & dairy, Chickens, Culture & Animals, Eggs, Feature Home Bottom, Food, Global, Hooved stock, Horses & Farmed Animals, Humane history, Laws & standards, Meat issues, Obits & Memorials, Obituaries (human), Poultry, Religion & philosophy, USA, Vegetarians & vegans, Vegetarians & vegans, Welfare Tagged With: Anti-Cruelty Society, Food Animal Concerns Trust, Jack Norris, Lisa Shapiro, Nest Eggs, Paul Shapiro, Rambling Rose veal, Robert A. Brown, Seth Tibbott

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