Dear friends & readers:
Thank you for never forgetting us!!!
Six months ago, when COVID-19 collapsed the world economy, especially for animal charities, Beth & I wondered how ANIMALS 24-7 would get through the spring, let alone the summer, when donations usually fall off, and then the late summer “disaster season,” when wildfires and hurricanes often redirect donor attention for months.
Spring was the worst possible time to send an appeal, which conventional nonprofit wisdom said we should have done. We waited, stretched every dollar, and hoped for a more auspicious time to send an appeal, until we were so far past the usual window of opportunity that it was spring no longer––and the COVID-19 crisis was still no better.
ANIMALS 24-7 never did send a spring appeal––but you remembered us anyway!
From spring to now, donations never did drop off as usual. Instead, you kept us going by sending what you could, when you could, along with frequent encouraging words.
You pitched in!
From our smallest donors to the biggest, you pitched in without a reminder letter, more generously than ever, and Beth and I are deeply grateful.
There was never any shortage of animal issues in this difficult year to investigate and report about. Beth & I stayed very busy––and we are still very busy––keeping you up to date and informed about everything you asked us to look into.
You read more, having to stay home more because of social distancing. Our daily readership average soared 10% higher than ever before. But that is just a statistic. Your notes tell us who we are investigating and writing for: people like you, including you, who think of animals every waking moment, and in your dreams, who care enough to want to know everything they can find out about critical animal issues, in order to make informed decisions about what causes and organizations to join and support.
Now ANIMALS 24-7 is facing another scary, difficult time.
COVID-19 is still among us, an omnipresent reminder of the consequences of governments not thinking enough about animal disease and suffering in confinement agriculture, and in allowing destruction of wildlife habitat, forcing displaced animals who would normally never be near us, or near any domesticated species, into unnatural proximity with us, and with pets and livestock.
Wildfires are close enough that, although we ourselves are safely distant, smoke for weeks darkened nearly every day.
Hurricanes have again forced massive evacuations of animal and humans from long stretches of coast.
And we are less than three weeks away from perhaps the most critical national election, especially for animals, in U.S. history. The incumbent president and party have undercut, ignored, or dismantled every national animal and habitat protection law and agency.
ANIMALS 24-7 exists because you care!
Our readers––both Republican and Democrat––appear to be unanimous in the belief that animal and habitat protection, based on appreciation of science, must become national priorities as never before.
Many of you are putting every cent and every volunteer hour you have into the campaign.
Beth and I understand the urgency of it. We only ask that you continue to remember us, too, because we never forget you, working late into the night almost every night to ensure that you have the latest animal news from ANIMALS 24-7 to read in the morning.
ANIMALS 24-7 exists because you care. You cared enough to keep us on the job, 24-7, through some of the most difficult times we have endured. Please continue to remember us!
P.S.––ANIMALS 24-7 depends, as ever, on your donations, as compassionate, conscientious, thinking people who care about animals. We survive, much like a street dog or a feral cat, on what you can spare for us: $10, $25, $50, $100, $500, $1,000 or (dare we dream?) even more. Your generous support is very, very much appreciated!