Dear friends & readers:
Beth & I listen to you when you ask us to investigate and report about urgent animal issues, usually issues that no one else is covering in comparable depth. We stay up very late, very often, to make sure we live up to your expectations in a timely manner.
Every now and then, though, people who don’t care whether you are accurately informed, whether animals’ needs and suffering are adequately aired, or even if ANIMALS 24-7 exists, tries to tell us what we should do, or not do –– and today someone put it especially bluntly.
“Publications that can’t pay someone’s salary+benefits should not exist,” this occupant of an ivory tower told us. “If they can’t make a case for their clients, supporters, investors, etc. they are just bad at their jobs.”
Beth & I know you don’t think we are bad at our jobs. In fact, your avid reading has raised our average daily readership higher than it has ever been before. ANIMALS 24-7 in five and a half years has reached more than 2.5 million readers, who read on average two articles each time they come to www.ANIMALS24-7.org.
But it is a constant struggle just to keep our most essential bills paid. Beth & I asked, back in January 2019, Why did the ASPCA pres get $852,231, while we got $9.70 an hour? We still don’t have an answer that makes any sense, relative to who actually does what work that benefits animals, and has been doing it for how long.
In some ways, though, January 2019 looks like the good old days, since we have not even been able to pay ourselves $9.70 an hour––or anything––since mid-July. We sent out our August 2019 appeal, unfortunately, one day before the stock market took a record slide and––although some of you did respond, and we are deeply grateful for that––we went 14 days at one point between receiving any donations at all, even as daily readership soared.
ANIMALS 24-7 is absolutely not giving up. But there is no one else to turn to for help when we need it –– just you, our much appreciated readers. We could not expect any help, and do not ask for any, from alleged animal charities that pay their chief executives more than the total annual budget of most local humane societies. We do not have any big corporate sponsors, or any celebrity donors. We don’t even have a foundation under our home, let alone foundation support.
We do, however, have legions of enemies in high places, who hate our frequent exposés of the lethal consequences of pit bull advocacy. Horrifying as are the mauling deaths of tens of thousands of other animals and dozens of humans per year, and the frequent payouts of millions of donated dollars to victims whose survivors successfully sue for damages, the worst outcome of all is erosion of public confidence in humane work itself.
We also have legions of critics who dislike our disruptions of their often racist fantasy that throwing money at paramilitary private militias who promise to shoot poachers is somehow saving elephants and rhinos, among other species.
In truth, poaching (then called “market hunting”) was just as much out of control in the U.S. a little over a century ago, close to costing us most of our large, iconic, charismatic species––bison, grizzly bears, and any birds with bright plumage, among others. Hired guns didn’t stop it, but introducing free universal public education (including humane education, now much neglected) did, giving our rural grandparents and great grandparents a much surer, safer, compassionate way out of poverty.
Well, some ask, if ANIMALS 24-7 is so smart, why are we not rich?
The answer is that Beth & I have not devoted our lives to getting rich. We have devoted our lives to informing you –– people who care deeply about animals –– about who is really helping to alleviate and prevent animal suffering, and who isn’t.
All we ask of you, besides your concerned and attentive reading, is to help us keep on investigating and reporting the news about animals and animal protection that the $850,000-a-year crowd might otherwise manage to sweep under the rug.
Your $10, $25, $50, $100, $500, or even $1,000 or more will be deeply appreciated, and will be stretched just as far as we can stretch it to keep getting the word out on behalf of animals.
P.S.––There are many other ways you can help us, too! Share our articles on social media. Suggest to your friends that they should also sign up at www.ANIMALS24-7.org for a free subscription. And let them know, too, that we use each $10, $25, $50, $100, $500, or even $1,000 or more you send us with the care that your hard-earned trust deserves.