
“Every day,” by Jo Frederiks.
by Barbara Kay
Activism in a noble “rights” cause has its satisfactions and its frustrations. It feels good to join in solidarity with like-minded people in spreading a righteous message, but it is difficult to accept the frequent reality that most people aren’t paying attention to it.
Urgency & shock tactics
When the cause is saving lives – of animals or of the unborn, for two prominent examples of organized rights movements – the urgency activists feel leads them into temptation to use shock tactics to command public attention.
In both movements, the choice has been made by some activists and organizations to exploit features of the Holocaust to express passionate opposition to killing.

Barbara Kay is a public affairs columnist for The National Post, of Toronto, Canada.
The pro-life movement embraced the Genocide Awareness Project, which assigns a moral equivalence between the massacre of millions of Jews and the abortion of millions of fetuses.
Banned in Germany
And in 2004, PETA launched the Holocaust on Your Plate traveling display, which juxtaposed images of animals in slaughterhouses and factory farms with images of humans in Nazi concentration camps. While this display appears to be no longer on the road, following a five-year run, materials inspired by it remain in common use.
In both cases, the strategy achieved their primary goal: they got lots of attention, and aroused a great deal of discussion (although Germany – always and admirably hyper-sensitive to Holocaust denial or banalization, banned the PETA campaign there).

Images from the 2004 PETA “Holocaust on Your Plate” campaign.
Ethically deplorable
It may be that these campaigns have had success in reaching and persuading to their side people more traditional approaches have failed to move. But even if they have, I consider their method of achieving that goal ethically deplorable. Every “recruit” who decides that eating meat is immoral on the basis of the Holocaust parallel is an individual for whom the meaning of human genocide has been dumbed down and corrupted.
As a Jew, and as a critical thinker, I therefore believe that nothing is more damaging amongst educated observers to the cause of advocacy for vegan and vegetarian causes than the instinct of activists who have in no way experienced real genocide to draw a moral parallel between the Holocaust and the indisputably deplorable treatment of factory-farmed animals, including in transport and slaughter.

ANIMALS 24-7 editor Merritt Clifton was news editor at Animals’ Agenda, 1988-1992, but departed a decade before this 2002 cover was published.
Analogy alone does not make a case
You cannot build an argument on an analogy alone. In any debate, emotional arousal must be subordinated to rational persuasion.
All activists have, or should have, the political right to turn people off through shocking images. But vegans and vegetarians do not have the ethical right to exploit for mere rhetorical advantage a human tragedy with no logical, moral or historical relevance to animal husbandry and slaughter.
Survivors
One could argue that those who have experienced the Holocaust and make the analogy are beyond criticism on ethical grounds. Although I would not have the temerity to engage polemically with a survivor on this issue, I can say that I wince intellectually when they make such comparisons, even when it comes from the mouth of so illustrious an artist as Nobel Prize winning author I.B. Singer, who compared animal slaughterhouses to Treblinka.

Use of Holocaust imagery came into vogue in animal advocacy after the 2002 publication of Eternal Treblinka, by Charles Patterson.
No intellectual passes
Terrible suffering affects victims in disparate ways. We may give some irrational post-tragedy opinions an emotional pass, but we are not obliged to give them an intellectual pass. And I don’t, any more than I defer intellectually to survivors or children of survivors who experience in Israeli security measures taken against Palestinians in the West Bank a flashback to Auschwitz.

Henry Spira (United Poultry Concerns photo)
To be noted is that those few Holocaust survivors who have drawn parallels between their personal experience and the experience of factory-farmed and mass-slaughtered animals, notably the late Coalition for Non-Violent Food founder Henry Spira and Farm Animal Rights Movement founder Alex Hershaft, have done so in specific contexts and with restraint, not in broad general terms.
“Genocides are not about numbers”
Vegan and vegetarian campaigns making use of Holocaust imagery tend to be intellectually flawed because they chiefly extrapolate one detail from the Holocaust — numbers killed — and on that basis alone proclaim a moral equivalence.
But the point of the Holocaust is not the number of lives extinguished. Genocides aren’t about numbers. They are about ideology-based hatred — unchecked hatred for an identifiable minority group that serves to unite the persecuting majority group, and paves the way for its horrible consequences.

Alex Hershaft (YouTube)
Slaughter is not about hating animals
Farmed animals are not a human minority identity group, nor are they killed by political fiat for the purpose of furthering solidarity amongst some dominant group. Animal husbandry has been practiced for economic and cultural reasons, as well as to obtain food, since the dawn of civilization, but none of those economic and cultural reasons have to do with hating animals or hating the animals who are eaten, or seeking to exterminate their species.
Most people who raise and slaughter animals simultaneously and paradoxically have pets whom they love. Nazis did not kill some Jews, and cultivate friendships with others; they hated all Jews and relegated them to a status not only below that of pets, but below that of farmed animals.
![Roberta Kalechovsky, founder of Jews for Animal Rights, with ANIMALS 24-7 editor Merritt Clifton. Kalechofsky wrote in her 2003 essay "Animal Suffering and the Holocaust: The Problem with Comparisons” that while there is "connective tissue" between animal suffering and the Holocaust, they "fall into different historical frameworks, and comparison between them aborts the ... force of anti-Semitism.” Kalechovsky added that she “agree[s] with I.B. Singer's statement, that 'every day is Treblinka for the animals'", but concluded that "some agonies are too total to be compared with other agonies.” (Beth Clifton photo)](https://www.animals24-7.org/wp-content/uploads/PicsArt_1477507714496-172x300.jpg)
Roberta Kalechovsky, founder of Jews for Animal Rights, with ANIMALS 24-7 editor Merritt Clifton. Kalechofsky wrote in her 2003 essay “Animal Suffering and the Holocaust: The Problem with Comparisons” that while there is “connective tissue” between animal suffering and the Holocaust, they “fall into different historical frameworks, and comparison between them aborts the … force of anti-Semitism.” Kalechovsky added that she “agree[s] with I.B. Singer’s statement, that ‘every day is Treblinka for the animals'”, but concluded that “some agonies are too total to be compared with other agonies.” (Beth Clifton photo)
“Vermin” vs. “livestock”
Indeed, the Nazis referred to Jews as vermin, giving themselves license to frame the argument for Jewish extermination as a reasonable promotion of national hygiene. This is a far cry from our attitude to livestock, for whom providing adequate nourishment, shelter and general maintenance is the constant preoccupation of those who farm them.
Moreover, in describing the actions associated with animal husbandry and slaughter as evil in this comparison, those vegans and vegetarians who make it are implying that farmers, farm workers, butchers, and other people who eat meat are, like Nazis, evil people. Many and perhaps most people may be unawares, uncaring, or indifferent toward the animal suffering that goes into their meals, but there is neither truth nor dignity in accusing them of exceptional moral turpitude for making more-or-less the same menu choices as more than a thousand generations of our ancestors.
Our vegan rabbi
I have lived long enough to see vegetarianism evolve from the practice of a fringe group of “hippies” to a normative practice of mainstream educated people. When we joined our liberal synagogue in Montreal 45 years ago, the older presiding rabbi ate a typical Askenazi Jewish diet that relied heavily on meat, chicken and lamb. His successor started out as a meat-eater, but was persuaded by his Sephardic, Israel-born wife to eat mostly vegetarian, with allowances for meat at official kosher dinners elsewhere. He retired last year, and our new rabbi and his wife are vegan. Their three children will never have known any other way to eat.
This revolution in eating habits has been entirely peaceful, the result of a dogged, evidence-based educational campaign that has appealed to basic principles of fairness, compassion and decency. The trend began before shock Holocaust marketing and would have continued to happen without it. Did PETA’s campaign hasten the process? Perhaps. Does that justify it? Not for me.
“…. Genocides aren’t about numbers. They are about ideology-based hatred — unchecked hatred for an identifiable minority group that serves to unite the persecuting majority group, and paves the way for its horrible consequences.” Ms. Kay put this very succinctly and eloquently, and I agree with her. The group she cites is known for their over-the-top, in-your-face campaigns, many of which offend many people including Ms. Kay, and myself.
As the descendant of several groups of people who have been the victims of genocide as well as intolerance and hatred that exists to this day, I cannot be comfortable with likening targeted mass murder of people simply because of their ethnicity, religion or race to mass killing, however morally repugnant, of animals accepted in many cultures as sources of food, and not intrinsically hated, if certainly relegated to the lowest status and deemed acceptable to eat.
Food for thought, this? To think that I never really tied the two together much and this article out the first time I have aloud. STILL I see a big similarity. Humans discounting their own and other species as unimportant and unworthy of empathy. The most chilling memory of the German History Museum we went to in Berlin this past spring– Dave and I were there for hours, starting at the beginning of European settlement, planning to skip the last century since we’d seen so much of the Nazi experience before. So we strolled through the last sections of the huge museum, only letting a few things catch our eye. A small picture in an inconspicuous spot caught mine– Eisenhower’s idea to force the German citizens to visit the camps immediately after the war, in hopes of helping the people’s understanding of the true state of Nazi affairs. The picture showed ordinary people standing in a group watching the cleanup of corpses and the passive looks on their faces made me cold. True, the populace hadn’t had an easy time during the war, lacked basic necessities, and maybe they were in shock. Didn’t look like it, though. So maybe that doesn’t compare to the bystanders of factory farming. But- I see the same coldness and disregard there. How do I still even LIKE people? Thank you so much for what you do!
The case for veganism today, in terms of health, compassion, environmental sustainability, efficient use of resources, and reducing hunger, are so strong that Holocaust comparisons should be unnecessary. A major problem with Holocaust comparisons is that it gives people supporting the eating of animals an opportunity to change the subject away from the many negative aspects of animal-based diets. If anyone does use Holocaust comparisons, they should make it clear that they are not comparing people and animals, but are comparing the methods used, the attitudes, and the complacency to the horrors.
I agree with you. I think the Holocaust connection is out of order. Sometimes the sledgehammer effect does work, as when PETA made an anti fur video years ago. That had a great effect at the time, though unfortunately as humans forget with time, especially where business and glamour are concerned. The majority of people eat meat and I would think it will take many centuries, if ever, to stop it. I think currently it is more important to highlight the cruelty involved in factory farming, and to raise the standards of slaughter in many countries, as we are trying to do in Kenya. Then at least the animals could have some quality of life, which unfortunately most food animals currently don’t..
I understand the concern that one’s own group’s oppression should not be appropriated to serve merely as a metaphor to draw attention to another group’s oppression (systematically imposed suffering, injustice, abuse, torture, killing). However, without overgeneralizing, there ARE similarities, or there may be similarities, in for example, the attitude of the abuser toward the defenseless victim: contempt, indifference, even hatred of the victim because hatred is very deeply embedded in the human psyche along with other impulses and emotions about “Others.”
Our never-ending mistreatment of animals (“other-than-human animals”) involves much more, psychologically, than simply utility. It’s one thing to want one’s own identity of oppression to remain clear and unequivocal; another to take a proprietary attitude toward one’s own oppression to the point of demanding the view that no other oppression matches, or ever could match, one’s own situation in terms of human-imposed suffering, terror, and abuse.
Long before the Holocaust, there were holocausts (“pure burnt offerings”) and the holocausts (every imaginable form of institutionalized torture) of animals are nonstop events in which chickens, cows, elephants – virtually the entire animal kingdom – endure the maniacal forces of human cruelty, callousness, and contempt. As I see it, human beings as a whole do not respect other animals or care about them. Humans do not want to be “animals.” Animal activists desperately seek ways to get people to care and to quit being so selfishly conceited about ourselves,. Our attitude is a juggernaut that rolls over everything that is helpless.
I published a book in 2005, The Holocaust and The Henmaid’s Tale: A Case for Comparing Atrocities, in which I explore the comparability of oppressions: the ethics and efficaciousness of such analogies. It was Charles Patterson’s book, Eternal Treblinka, and PETA’s “Holocaust on Your Plate,” that inspired me. http://www.upc-online.org/merchandise/book.html
Karen Davis, PhD, President, United Poultry Concerns http://www.upc-online.org
I agree wholeheartedly with Ms Kay.
The Jewish Holocaust is sacrosanct to enough people to have made PETA think twice about putting out such an I’ll conceived campaign.
I will continue to support PETA and other groups which sometimes engage in fringe actions to drive home the ultimate goal of us all..to treat animals humanely. However I shall do so holding my nose.
I understand Ms. Kay’s concerns, but I agree with Karen Davis that certain comparisons can and should be made. For example, Ms. Kay states that the slaughter of animals is not motivated by hatred of them, yet human culture and language is full of contemptuous, hateful terms, such as “dirty pig”. “fat cow”, etc., (Just listen to The Donald for awhile.) When a particular person behaves in a horrible way, the are described as “an animal” with a frequency which annoys me to no end. I’m just saying…..