A fireside message from Merritt Clifton

Merritt Clifton in 2014.
(Beth Clifton photo)

I don’t always warn people about pit bulls. Sometimes I talk about Chihuahuas.

And, with the help of a few dedicated assistants, I investigate and write about every aspect of the human/animal relationship, from animal rights and animal welfare to zoological conservation and zoonotic disease control –– always focused on what we can do that will most reduce the universe of suffering.

Last week my tip sheet “27 ways to avoid hitting animals that may save your life too” was –– within 24 hours –– read by more people than have read anything else I have written in more than 45 years on animal-related news beats. Researching it involved examining hundreds of roadkills over several decades, figuring out exactly how each one happened — and, more important, how it could have been prevented.

That was often grim work. But if “27 ways” helps each reader avoid hitting just one animal, it will save more animal lives than any of the animal shelters with the highest “save rates” in the world.

Beth & Merritt Clifton.
(Geoff Geiger photo)

Sometimes my findings are not what most people who care about animals expect, or would like to believe. But my work saves lives and suffering each and every day.

Please help keep me and my ANIMALS 24-7 team on the job, 24-7 around the clock. Please donate generously in support of our investigations and outreach, benefitting every species, throughout the world.

Thank you,