Thoughts about throwing money at animal cruelty

Beth & Merritt Clifton with a friend.

From Merritt & Beth Clifton, founders, ANIMALS 24-7

ANIMALS 24-7, any day now, will reach our 100,000th reader.

That may not sound spectacular in the Google, Yahoo, and Facebook era, when mass media build unverifiable claimed “readerships” of millions by purchasing “likes.”

Almost every ANIMALS 24-7 reader, however, has been referred by another reader. We are building audience the hard way, one by one by one, earning your trust.

We attract people like you, who care about animals and put serious thought into how you help them. We win your attention by reporting the news of the animal protection community that doesn’t draw the notice of hit-driven mainstream media web sites — and often does not fit in with the superficial fundraising-oriented images cultivated by the major animal advocacy groups.

ANIMALS 24-7 believes that caring people who think about what they are doing are infinitely more effective on behalf of animals than people who just want you to throw money at animal cruelty — and then stand where they can catch the money.

Where we stand is where we can see and report the truth, hard as it often is to come by. And of course we would like you to throw some money our way, too, because researching and publishing the news of animal protection worldwide does cost money.

We expect you to think about what you –– and the animals –– get for every cent you invest in ANIMALS 24-7.

Then we hope you will support ANIMALS 24-7 as generously as you can, because we are here for the animals 24-7, linking and informing those who care enough to do more than just throw money at the thought of making the world a better place for animals.