Singapore vegans to invade Los Angeles

Actually invaded San Francisco

SINGAPORE––VeganBurg,  a vegan fast food chain already operating five restaurants in Singapore,  expects to open a branch in Los Angeles in October 2014,  marketing and communications manager Katrina Hossen recently told the Straits Times.

                 Husband-and-wife duo Alex Tan and Tracy Lim founded VeganBurg in October 2010,  without previous food industry experience,  but after a year of marketing research and planning.  They had become vegan in 1997.

                 Celebrity customers have included musicians Paul McCartney and Chrissie Hynde.

[Update:  the planned VeganBurg restaurant in Los Angeles actually opened at 1466 Haight Street in San Francisco in 2015,  and has reportedly been a huge success.]

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