Statement of purpose:
ANIMALS 24-7 is a nonprofit online newspaper and information service covering the humane community worldwide, i.e. people who care about animals. ANIMALS 24-7 has no alignment or affiliation with any other entity. Our role is to inform the community with breaking news, in-depth background, and the experienced perspective of our staff and our many guest commentators.
ANIMALS 24-7 is organized to conduct activities which are exclusively charitable, literary and/or educational within the meaning of section 501(c)(3) of the Internal Revenue Code of 1954, for the purpose of exposing the existence of cruelty to animals and educating the public of the need to prevent and eliminate such cruelty; conducting or sponsoring animal care projects, both to directly alleviate animal suffering and to demonstrate humane methods of handling and responding to animal-related dilemmas; and studying animal-related issues via research, surveys, and investigative reports.
Statistical research of humane issues is among our primary activities. We have been doing this for longer, in greater depth and on a wider range of relevant topics, than anyone else in the humane field. Our staff experience with humane issues, gathering related data, and reporting our findings dates back into the early 1960s.
ANIMALS 24-7 is an IRS 501(c)(3) nonprofit organization incorporated in Washington state on March 8, 2014. All donations are fully tax-deductible.
Please inquire about our advertising rates. Our debut ad rate is $275/month or $3,000/year for publication of 300×250 pixel “global” widgets. We hope to offer further options soon.
ANIMALS 24-7 welcomes signed comments on articles. Comments preferably include the author’s name and community of residence, if from individuals, and the name and contact information for the organization, if from organizational representatives. Comments may be edited for space, relevance, factual accuracy, or to avoid libel. Commenters are required to provide their e-mail addresses with comments. Commenters’ e-mail addresses may be used for purposes of verification of identity, responses to commenters’ questions, and relevant ANIMALS 24-7 editorial correspondence. Commenters’ e-mail addresses will not be shared with other persons without the commenters’ permission.
History & disclaimer
ANIMALS 24-7 has no alignment or affiliation with any other entity. ANIMALS 24-7 editor Merritt Clifton initiated the ANIMALS 24-7.org news web site in May 2006, but only briefly activated it prior to nonprofit incorporation. BBC One in November 2006 first aired the similarly named Animals 24:7 television series, which continued until 2012. While confusion may be inevitable, there was no intent on the part of either project to emulate the other––except in fulfilling the shared ambition of promoting kindness toward animals.