TUCSON––Unimpressed with an announcement from the McDonald’s fast food restaurant chain that it would begin seeking “sustainable” sources for beef, the Center for Biodiversity on May 7, 2014 asked McDonald’s to take a more ecologically meaningful step by offering more meatless menu options.
“McDonald’s serves 70 million people every day — that’s like 3,000 times as many people as there are polar bears left on the entire planet,” Center for Biodiversity mascot Frostpaw wrote to McDonald’s mascot Ronald McDonald. “But did you mean for your carbon footprint to be clown-shoe-sized? I mean, you don’t have a single meatless meal on your menu. Not one McBean Burger or McTofu Wrap. Meanwhile, more and more people are calling for humans to reduce meat consumption and eat a more planet-friendly diet if we’re going to have any hope of fighting climate change.”
Frequently involved in litigation on behalf of endangered and threatened species, the Center for Biological Diversity claims about 775,000 donors and online followers.
McDonald’s, meanwhile, has cultivated a more animal-friendly image in recent months by announcing that by 2022 it will stop serving pork from producers who confine sows in gestation stalls.
Arcos Dorados, holding the exclusive right to operate McDonald’s restaurants in 20 nations, on April 11, 2014 announced that it would phase out purchasing pork from suppliers using gestation staffs by 2016.
Arcos Dorados operates 20 restaurants in Latin America altogether, with 95,000 employees serving about 4.3 million customers per day